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	<title>kishkush &#187; overlay</title>
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		<title>Is Click-Through Really Dead?</title>
		<link>http://kishkush.com/2009/10/01/is-click-through-really-dead/</link>
		<comments>http://kishkush.com/2009/10/01/is-click-through-really-dead/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:47:01 +0000</pubDate>
		<dc:creator>nadav</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[content monetization]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[overlay]]></category>

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		<description><![CDATA[Just read an interesting article on AdAge today, which talks about a sharp decline in CTR of online display ads. Couple this with recent numbers on online ad spend decline and you’ve got yourself a pretty scary picture of the state of content monetization. But is it really?
Semi, or unrelated display ads, are not like other [...]]]></description>
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